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Next Job Marketing

The marketing we run for home service businesses

Eight pieces of one system, not eight things to buy separately. They go on in this order, because each one makes the next one worth paying for. Most contractors start with the audit and we take it from there.

Get found

The ground has to be laid before anything else pays. This is the work that decides whether you appear at all when somebody in your area searches for your trade.

Local SEO audit and review

We start by looking at what your customers actually see: where you rank in the map pack for your services in each town you cover, who is above you, what they have that you do not, and what is quietly holding you back. You get the findings whether or not you go ahead with us.

  • Map pack position by service and by town, next to the three competitors beating you
  • Profile completeness, categories, service area, photos and posting activity
  • Site speed on a phone, page structure, and whether the site asks for the job
  • Review count, rating, and how fast new ones are arriving compared with the local field

Google Business Profile setup and optimization

For local trade work the profile does more than the website. We claim and verify it, then build it out properly and keep it active, because a profile that sits still slides down.

  • Claiming, verification, and recovery of profiles somebody else set up
  • Primary and secondary categories chosen for what you actually want to sell
  • Every service listed, with the service area drawn to the towns you cover
  • Real photos, ongoing posts, and questions answered before customers ask them

Review generation

Reviews are the difference between being found and being chosen. We make asking automatic so it stops depending on anyone remembering at the end of a long day.

  • An automatic request by text after every completed job, one tap to leave
  • Replies handled, including the bad ones, because how you answer those is read by everyone next
  • Steady pacing rather than a burst, which is what a sudden pile of reviews looks like

A website built to convert

Most trade websites are brochures. Yours needs to load on a phone with one bar on a job site and then ask for the work. We rebuild it around the services you sell and the towns you serve.

  • A page for each service and each town, which is what local search actually rewards
  • Fast on a phone, because a slow page loses the visit before it starts
  • The phone number and the form reachable from anywhere on the page
  • Yours on delivery, not rented from us

Never miss a lead

Most trades do not have a lead problem, they have a response problem. This is the part that answers when you cannot, and it is the part that usually pays for the rest.

Speed-to-lead automation

A local tracking number rings your phone as normal. The second a call goes unanswered, the caller gets a text back from that same local number, using their name and what they were calling about. Forms and profile messages get the same treatment.

  • Instant text back on every missed call, under a minute
  • You alerted at the same moment with the name, the number, and the source
  • A backup sequence at five minutes if nobody has replied yet
  • An email later the same day for the people who never answer a text

AI automation

Where a task is repetitive, judgement-light, and currently eating your evenings, we automate it. We build these on your own accounts and we can explain what every piece does, because you will be the one living with it.

  • Drafting review replies and follow-up messages for you to approve, not send blind
  • Summarising what a caller wanted so the callback starts informed
  • Chasing quotes that have gone quiet on a schedule you set
  • Routing and tagging leads by trade, town, and source as they arrive

Fill the calendar

Ads go on last, once everything above is working. Paying for clicks that land on a weak page is the most common way a contractor burns a budget.

Meta ads management

Facebook and Instagram aimed at your service area, with creative built around the offer and the season rather than your logo. Budget stays in an ad account opened in your business name and paid straight to the platform.

  • Creative and offers built for the trade and the time of year
  • Audiences drawn to the towns you actually want to drive to
  • Spend pulled back deliberately in your quiet months instead of drifting
  • The account and its whole history stay yours if we part ways

Conversion tracking and reporting

You should be able to see which channel is paying and which is not. Every call, form and message is logged with where it came from, so the number we are judged on is cost per booked estimate rather than anything that only looks good in a slide.

  • Call tracking by source, with recordings where you want them
  • Form and profile message tracking wired to the same sheet
  • A shared record you can open any time: date, name, number, trade, source, outcome
  • Reported as cost per booked estimate, never as clicks, reach or impressions

Also on the table

  • Google Ads, added where your trade genuinely has the search volume rather than by default
  • Landing pages for a specific season, offer, or storm response
  • Competitor tracking in your service area so you know when the field moves
  • Season planning: what to spend in the run-up, the peak, and the quiet stretch

Where this stops

We do not hold your ad budget, we do not keep your accounts in our name, and we do not put you on a twelve month contract to make the numbers work. We also say no when we are full for a season, or when we already work with a direct competitor in your service area. Exact pricing is quoted after the audit, once we have seen your market rather than guessed at it.

See what your own axis looks like

We pull your Google profile, your reviews, your site speed, and the three competitors sitting above you in the map pack, then walk you through what we would change first. No charge, no obligation.

Request the free audit

Or write to us at hello@nextjobmarketing.com