The water is already running when they arrive
Marketing for Florida contractors: landscaping, roofing, HVAC, plumbing, pools, and the rest of the local trades. Versailles could never run every fountain at once, so men stood along the walks and turned theirs on just before the King reached it. We do that with your phone.
What happens after somebody calls you
One enquiry, start to finish. It runs whether you are on a roof, under a truck, or asleep.
0:00
The call comes in
A customer rings while you are up a ladder, in a crawlspace, or under a truck. Nobody can pick up. Right now that is where the job ends.
0:45
They hear back before they dial anyone else
A text goes out from your local number, using their name and the reason they called. Most people are still holding the phone when it lands.
0:45
You get the whole picture
Their name, their number, where the lead came from, and what they asked for. On your phone, in one message. Nothing to log into.
5:00
The backup runs on its own
Nobody has replied yet, so a second text goes to the customer and a reminder goes to you. This is where most of the jobs that would have gone cold get caught.
Same day
An email follows the text
Some people never answer a text and will answer an email. It goes out later the same day, with the same details, without anyone remembering to send it.
Ongoing
Every lead is logged with its source
Date, name, number, trade, where it came from, and what happened next. In a sheet you can open any time. That is how we know which channel is actually paying.
Three things decide whether you get the job
Most trade businesses lose the work at one of them. We fix all three, always in this order.
Get found
Nothing else matters until the business exists properly where people look for the trade. For local work that is the map pack, and it is won on the profile, the reviews, and the site behind them.
- Google Business Profile claimed, verified, categorised, and kept active
- Reviews asked for by text after every completed job, replies handled
- A rebuilt site that loads on a phone on a roof and asks for the job
Never miss a lead
Most trades do not have a lead problem, they have a response problem. The company that answers first books the estimate, and on a ladder that is never going to be you unless something answers for you.
- A local tracking number that texts back the moment a call is missed
- Forms and profile messages answered in under a minute, by name
- A backup sequence that runs at five minutes if nobody has replied
Fill the calendar
Ads go on last, once the profile, the reviews, the site, and the follow-up all work. Paying for clicks that land on a weak page is the most common way a trade burns a budget.
- Meta aimed at your service area, built around the offer and the season
- Google added where your trade actually has the search volume
- Judged on cost per booked estimate, never on clicks or impressions
Who we keep the water on for
- Landscaping and lawn care
- Roofing
- HVAC
- Plumbing
- Electrical
- Pool service and construction
- Pressure washing
- Fencing and decks
- Concrete and paving
- Tree service
If your leads arrive by phone and one missed call costs more than a month of marketing, this was built for you. It works the same for a crew of three and a company running eight trucks. We know seasonal trades particularly well, because a business that earns most of its year in a few weeks cannot afford an agency that is slow in exactly those weeks. We start with Central Florida because that is the market we know street by street. We are not limited to it.
The machinery under the garden
Three rules, and none of them change once we start. You should know how the money works before you know the number.
- Setup is a one time flat fee
- The profile build, the review system, the rebuilt site, the tracking number, and the automation behind it. Quoted once, paid once, and yours afterwards whatever happens next.
- Ongoing work is whichever suits you
- Either you pay per booked estimate we put on the calendar, or you pay a flat monthly rate. Seasonal businesses usually take one, steady ones take the other. It is your call, not ours.
- Ad spend never passes through us
- You pay Google and Meta directly, from accounts opened in your business name. We never hold a budget, and if we stop working together the accounts and their whole history stay with you.
Exact pricing is quoted after the free audit, once we have seen your market, your competitors, and what your leads are currently doing.
Request the free auditWhat owners ask us first
What counts as a booked estimate?
A real person in your service area, with a real address and a time on your calendar, who has agreed to have you come out and quote the work. Wrong numbers, spam forms, people outside your area, and anyone who never confirms a slot do not count and are never billed as one.
Who owns the ad account and the data?
You do, without exception. Ad accounts, the Google Business Profile, the tracking number, the website, and the lead records are all created in your business name and stay with you. If we stop working together you keep everything, and we hand over access rather than switching it off.
How fast until ads are running?
Ads are the last thing we turn on, not the first. We want the profile, the reviews, the site, and the follow-up working before we send paid traffic anywhere, because paying for clicks that land on a weak page is how most trades waste a budget. In practice that groundwork takes a couple of weeks, then ads go live.
What happens in the off season?
If your trade has one, we plan for it up front. Seasonal businesses usually pull ad spend right back in the quiet months while we keep the profile, reviews, and follow-up ticking over, so the business does not vanish from search and does not have to be rebuilt every year. If you run a second service in the off season, we point the same system at that instead. If you run flat all year, none of this applies to you and we just keep going.
How long is the contract?
Ongoing work runs month to month with a thirty day notice period, either direction. There is no annual lock in. The one time setup fee covers work that is delivered once and stays yours, so it is not tied to how long you stay.
Do you work outside Florida?
Yes. Our team is in Florida and Central Florida trades are where we know the market street by street, which is why we lead with it. The system itself is not regional, and we take on businesses elsewhere when the trade and the season are a fit.
See what your own axis looks like
We pull your Google profile, your reviews, your site speed, and the three competitors sitting above you in the map pack, then walk you through what we would change first. No charge, no obligation.
Or write to us at hello@nextjobmarketing.com