How our marketing for local service businesses works
Three stages. Getting found and getting seen start together, because both take weeks to build. Getting booked is what makes the other two pay, and it is where most local businesses lose the work.
Get found
Before anything else, your business has to exist properly where people look for your trade. For local work that is the Google map pack, and it is won on the profile, the reviews, and the site behind them.
- Google Business Profile claimed, verified, and built out: the right primary and secondary categories, every service listed, the service area drawn to the towns you actually cover, real photos, and posts that keep it active.
- Local SEO done for a service-area business: a page on the site for each service and each town, consistent listings, and a monthly read of where you moved by town.
- Reviews asked for automatically after every completed job, by text, with a link that takes one tap. We handle the replies too, including the bad ones, because how you answer those is read by everyone who comes next.
- A rebuilt website that loads fast on a phone on a job site and asks for the job instead of describing your company history.
Get seen
Search only reaches people who are already looking. Most customers in your towns are not looking today, but they will be, and when they are they call a name they recognise. This stage makes yours that name.
- Meta ads aimed at your service area, with creative built from your real work and your real reviews around the offer and the season rather than your logo.
- Organic social: your Facebook and Instagram pages set right, a posting plan built around your trade's year, and a phone photo of each finished job turned into a post with the town named.
- The two feed each other. Posts that get real response become the ad creative, and the ads are cheaper because the name is already known.
- Google Ads added where the search volume justifies it for your trade, not by default.
Get booked
A lead is only worth what happens in the first few minutes. The company that replies first usually books the estimate, and for an owner on a ladder that is almost never going to be you unless something answers for you.
- A local tracking number that rings your phone as normal, and texts the caller back the second a call goes unanswered.
- Website forms, Google profile messages, and Facebook and Instagram DMs get the same treatment: an instant reply, using their name and what they asked about.
- You get alerted at the same moment with the details, so you can call back knowing who it is and what they want. If nobody has answered after five minutes, a backup sequence runs on its own.
- Everything judged on cost per booked estimate, logged with its source in a sheet you own. Clicks, impressions, and reach are diagnostics for us, not results for you.
What happens after somebody contacts you
This runs whether you are on a roof, under a truck, or asleep. You do not have to remember any part of it.
0:00
The enquiry lands
A missed call on your tracking number, a form on your site, a message on your Google profile, or a lead from a Meta ad. Every source feeds the same place.
0:45
They hear back before they call the next company
An automatic text from your local number and an email, both under a minute. It uses their name and says what they contacted you about, so it does not read like a robot.
0:45
You get pinged
At the same moment you get a text and an email with their name, number, where the lead came from, and what they asked for. Nothing to log into.
5:00
Backup follow-up runs if nobody has answered
A second text goes to the customer, a reminder goes to you, and an email follows later that day. Most jobs that would have gone cold get caught here.
Ongoing
Everything is logged with its source
Date, name, number, trade, where it came from, and what happened next, in a shared sheet you can open any time. That is how we tell which channel is actually paying.
See what your customers see first.
We pull your Google profile, your reviews, your site speed, and the three competitors sitting above you in the map pack, then walk you through what we would change first. No charge, no obligation.
One of us calls or texts within 5 minutes during business hours, 8am to 6pm Eastern, Monday to Saturday.